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Tarte Shape Tape Concealer: Worth the Hype?

Ever since it’s summer release, the beauty world has been all abuzz over the now cult-favorite Tarte Double Duty Beauty Shape Tape Contour Concealer (aka the Tarte Shape Tape). Few products garner the kind of response that has been surrounding this product, and I’m here to confirm or debunk the claims.

As I always do when speaking of foundations or concealers, I’m going to give you a quick preview of my skin type:

  • Very Pale (I almost always purchase the fairest foundation shade in a collection)
  • Extremely dry in the Winter, but combination in the Summer
  • If I ever get oily, it is around my nose or on my chin
  • Hyperpigmentation from previous acne scars
  • Occasional pimples, usually on the chin area


Considering I actually have some stuff to coverup, I think I’m a pretty good test subject when it comes to concealer- I have some scars, a couple pimples, and good ol’ classic eye bags. And when it comes to this concealer, there are some pretty astounding claims to put to the test. A few prominent promises made by Tarte include:

  • Available in 10 shades
  • Hydrating long-wear formula
  • Natural, radiant coverage for all skin types
  • Instantly brightens, covers acne, redness and dark circles
  • Softens the look of pores and fine lines
  • Crease free application

Before we get into the actual product itself, I wanted to start off with a couple gripes I have with the release of this product. First off, Tarte made this concealer exclusive to Ulta, which has proved to make this product incredibly hard to get your hands on , and overall not very accessible. I find it quite strange and I find it to be a pretty bad business move to make this concealer so exclusive when it is already in such high demand. There’s a reason I’m reviewing this so far after its release- it’s because I couldn’t get a hold of it until now.

Along with the issue of its exclusivity, I also have a small issue with the shade range. While the shade ‘Fair’ works perfectly for me, there do seem to be quite a few gaps between shades, and there aren’t a whole lot of darker options.

While I’m not a fan of those two aspects of the concealer, when it comes to the actual product I truly have no complaints and have no contradictions when it comes to the claims that Tarte makes- which, believe me, is rare.

This is by far the most pigmented, highest coverage concealer I’ve ever tried. Rather than having to slather on a huge triangle of product under your eyes like you do with most concealers, three small dots of the Tarte Shape Tape gives the exact same effect. Because this product is so rich in pigment and you need so little of it, not only will your skin feel far less “masky” but the actual product will last way longer than the average concealer. And with .34 oz (which is more than double that of the Urban Decay Naked Skin- cost $28) this $24 concealer is the definition of bang for your buck.

Another great aspect of this concealer is that it doesn’t discriminate about what it can be used for. I have found this to be A+ at covering acne or scarring, and yet is just as fantastic at covering dark circles. And when it comes to those pesky undereye bags, Tarte’s claims about the Shape Tape Concealer being creaseless is pretty spot on (though I personally still prefer to lightly set it with powder).

All in all, I have zero complaints. For the first time in a long time, the hype surrounding a product has proven to be true and deserving. If you’ve tried this out for yourself let me know your own thoughts below! And, as always, if you have any questions regarding my experience and review feel free to ask.

Have an awesome day,

Love, Lieve


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